THE STORY BEHIND SOGNO

Sogno(son-yo) [Italian - ‘dream’]

Inspired by the Italian word for ‘dream’, Sogno is all about inspiring people with passionate ideas, meaningful stories, and impactful projects bring their (‘dream’) vision and purpose to life.

After graduating University with a degree in digital marketing, I found myself in a deep-rooted struggle with an anxiety disorder, and lacking real purpose and direction in my life. I felt like limiting ideas were holding me back from creating the life I truly desired, and felt a deeper nudge to be doing something more creative, something more meaningful.

I realised that whilst I had developed great skills in my craft, I had also developed a deeper realisation over the things that hold people back from living a truly fulfilling life.

So, the Sogno brand is not only a reflection of my own creative journey. It represents a creative philosophy, a way of being and a way of going through life that embodies creativity, purpose and going beyond our self-imposed limits.

My love for travel has shaped and influenced how I see the world and my work, and I found a deep connection to Italian culture. So, the name ‘Sogno’ – Italian for ‘dream’ – felt like the perfect expression of what I wanted to create. Sogno in Italian carries a sense of imagination, emotional vision, and romantic ideals — a heartfelt vision of a life not yet lived.

This is the Sogno philosophy, a way of seeing the world: with imagination, possibility, aspiration, and purpose-led creativity.

Hey, I’m Adam.

CREATIVE FREELANCER

I’m a digital marketing graduate turned creative freelancer, combining strategy and creativity to help brands bring their vision to life.

Building Sogno has been my way of finding more freedom, purpose, and the space to create a life aligned with what matters most to me, and Sogno is all about helping others do the same!

Whether it’s through a brand shoot or a website design, I’m here to create thoughtful, story-driven work that reflects who you are, and what you’re dreaming of building.

I’ve always been drawn to moments that feel calm and intentional. Whether that’s through photography, travel, or just a quiet morning outside with a coffee. Besides that, I’m a big F1 fan, so to one day have the opportunity to shoot Formula 1 is definitely something I’m working towards.

WORK WITH ME

Finding my peace in creativity.

MY CREATIVE APPROACH

Suffering with disordered anxiety changed me, but not in a bad way. It taught me lessons about the world and myself I wouldn’t have learnt any other way, and its changed my perspective on the way life can be lived.

For me, the act of creativity and photography shifted my perspective, providing me with a deeper appreciation for both the ordinary and extraordinary parts of life, helping me to see the beauty in everyday moments.